ATSC 3.0 On-Demand Programming

So it looks like some on-demand programming is being added to ATSC 3.0 signals, at least in an early testing phase:

Is this something Channels would be able to support in the future (assuming no DRM), maybe akin to a Stream Link?

Isn't it the same as using a cable provider and selecting from their on demand library, but in this case using the Internet connection of an ATSC 3.0 device to request it from the broadcasting station?

I assume the "app" they speak of is either broadcast to the ATSC 3.0 device or downloaded to it via its Internet connection.

The answers to all of those questions are completely unclear to me, except for the similarity to Cable On-Demand.

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Until the hdhomerun supports this there's nothing we can do

Delete Me.

Not related to on-demand programming