Boomers to the rescue?

Interesting article I thought others here might appreciate. Gifted past the paywall:

“There is a quite distinct generational divide for local broadcast viewing at the age of 45,” according to a recent report from TVREV, a research group. “Generation X and boomers (those 45+) still cling to TV habits they developed as kids, while their kids largely reject local linear broadcast.”

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Thanks for making me feel old :stuck_out_tongue:

Someone needs to make up their mind on what Gen X is, because it seems like the dates keep changing!

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