The Apple TV guide is an exercise in spaz scrolling, doesn't matter which direction you go. Gets stuck, skips around wildly, it's almost unusable. Not to mention that you can't easily skip forward and back a day because they refuse to put in the buttons to allow that for some unknown reason, unlike every other DVR in existence.
The real problem is that they would suggest you search, but search is also broken because it often won't return all the results that it should.
Same for clicking on a channel to see what's upcoming, and then going deeper into events. Stuff is always missing. Don't even get me started on why when you click on a pass you can't see what's upcoming, this is just a basic feature that doesn't exist with channels. You shouldn't have to go into the web UI to do this.
The guide is the worst part of channels, it doesn't matter which platform it is. Has always seemed to be an afterthought.