The concept of a “Pass” is not generally used a lot in the UK. My wife doesn’t understand it!
Record Series is usually used on most DVRs. Can you localise the UI to change “Create a Series Pass” to “Record Series” and “Series Passes” to “Series Recordings” etc etc for UK devices? Maybe other regions (AUS/NZ) are similarly affected but I couldn’t say.
+1 even for the US I think series pass is only something I’ve seen in HBO apps and maybe a few others.
We purposefully chose Pass because it is a unique single word noun that gives the feature a distinct brand. It is easy to talk about “Series Pass” vs “Team Pass” and use it in sentences like “You have 12 passes”.
The word recording is ambiguous and confusing, and requires extra qualifiers to communicate clearly. For instance “you have 12 series recordings” is unclear and could mean either passes or individual recordings.
Appreciate the feedback but for the moment the Passes branding is here to stay. We are also not setup for localization at the moment, as it complicates documentation, screenshots, and support to have multiple words that refer to the same feature.
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Ok, your choice re branding, although a pass for branding purposes seems to have been coined by TiVo (https://en.wikipedia.org/wiki/Season_ticket citation needed 
).
However I must respectfully disagree with your conclusion about the ambiguous nature of the word recording vs the word pass. A “pass” in my (and I would hazard a guess in a lot of others) understanding of these types of situations usually refers to a pay type situation whereby you have purchased a particular thing (e.g. TV show) in advance and the pass grants you access to new episodes. In the case of Channels that is not the case at all because the DVR only records free to air or prepaid subscription cable with the HDHR Prime.
In our family, most have adapted to “pass” as being synomous to “series” and the sports fans are thrilled with the capability of using “team pass” designating/defining only a particular team (shows) within the sport.
Yeah, that wasn’t too hard to explain
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