There are too many presses required to watch a channel

On iOS, I want to watch a show when I choose it from the guide. Currently it requires 2 presses instead of one.

I currently have to choose the channel I want to watch, then choose “watch”.

Is there a setting that will change this behavior so that it immediately plays when I choose it from the guide?

You can tap the channel cell at the left with the logo/number to launch the player.