URC Remote Control & custom buttons for Apple TV 4K?

I'm setting up a URC MX-990 remote control for my 2nd gen Apple TV 4K + Channels DVR.
Most buttons are working, but some that work on my Shield aren't working on the ATV4K.

-Previous Channel
-Red/Green/Blue/Yellow

I noted in the specs that pressing "Play" twice should achieve previous channel but that's not working for me either.

I do NOT have access to CEC, so that's not an option for me.

I can add limitless soft-buttons of course. But here's a picture of the programmable hard buttons:
image