Why Frndly TV not recognized as Live TV source for Amazon Fire Stick

I would like to understand why Frndly TV which is a Live TV source not recognized by Amazon Fire Stick? It does not show up in the list using the Fire TV Stick remote?
It recognizes Pluto TV, Prime Video, Peacock TV, Plex, Tubi, FireTV, and LocalNow

If you click on the 3 lines to manage channels using the remote for Fire TV, then why doesn’t Frndly TV show up on list?

If you have a Frndly TV subscription and it's setup as a source on your Channels DVR Server it should appear. Check the DVR Server web UI sources and its grid guide.
If you're not using Channels DVR Server, then this community forum probably can't help you.

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The OP is talking about this not Channels Related . ...

My guess is that Amazon has not made a deal with Frndly TV yet for this to happen.

Ask Frndly TV

FireTV does have the APP but it does not integrate with Amazon Live TV Sources.

It is up to the people at FRNDLY to work with Amazon to allow in guide listing as you describe.
I know for a fact that Philo and YTTV pprograming data will appear in the amazon guide.
I think there is a place in settings where you can set your live tv sources.
The whole thing isn't channels related at all.
I don't personally use any of the amazon stuff as far as it relates to their online guide.
If i can't play it through channels, we aren't playing.