I'll play.
- Integration of streaming content
- User accounts, but only if integrated with what is already selected in the ATV
- Favorite Sports/Teams/Shows
I am an Apple TV household with 7 ATVs. With Channels I am able to create a simple, consistent interface to entertainment that is intuitive and easy for the whole family and guests to get just about any available content. Today, we are down to only four apps, and I would love that to be reduced to one. The apps and usage: 1. Channels, by far the most used in the house for linear TV, recorded content, Movie/TV Library, and now even home video; 2. Apple TV app is used for integrated discovery across (almost) all streaming apps as well as personalized favorite shows, watch history/up next. It is far from perfect, but the ability to consolidate content across Disney, HBO, ESPN, Hulu, Amazon, and a half a dozen others is a BIG need in todays world. I also LOVE, that anytime any of my teams are playing, it pops up for easy access (and live scores); 3. Netflix because they don't play well with others. I would watch a lot more of their content if it was integrated with the TV app. (on a side note, if you are looking for the worst experience designers in the world, they work at the big streaming services and you can probably have them for cheap!); and finally 4. YouTube (OG), I enjoy killing time by watching silly stuff on YouTube. Guilty pleasure? Maybe, but still can't help myself.
Anyway, whatever you guys decide to do with 2023, I am sure it will be amazing.