It's easier to test on iOS. If you're lucky the same links will work on tvOS.
To test a link, send it to yourself in iMessage and click on it.
Start with regular http links. If Kayo has a website for a channel where it streams, try that and see if the app opens instead of the website.
Otherwise you will need to figure out what CFBundleURLSchemes
registrations the app has. Sometimes you can google this. Otherwise you would need to check the Info.plist
file from the app's IPA file.
It's not an easy process, and many apps simply don't implement deep links to live content so you also need a lot of luck.